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New Jersey Man Turns Catch Phrases Into NBA Chants

Some people use the internet and their voice to conduct meetings or to talk with family members and friends. With all of the voice over internet technology options out there, it’s clearly a growing resource. In fact, the voice over IP industry is set to grow to over $76 billion by the end of 2015, while the number of small office and home office users is projected to grow to $262 million. So, even though so many people use the internet and their own voice to handle business or personal things, one man from New Jersey has used his voice and the internet to make it big.

Ever heard of the Filayyyy Movement? Well, if you haven’t, chances are you’ve heard the voice of Jesse Jones behind many NBA play-by-plays. His commentary including “Skip through that lane … filayyyy … yeaahhhh” has been noticed all over the country and loved by many. He’s even been noticed by Carmelo Anthony and LeBron James, both of whom have taken “filayyyy” to Twitter, and even have mimicked the classic catchphrases.

So how did his voice and phrase come to be? Jones recently chatted with BET to tell his story of viral fame:

“Two years ago in the [NBA] Finals, Steph Curry did a move on [then-Cleveland Cavaliers guard Matthew] Dellavedova. He did a hezzy (hesitation dribble) behind the back, step-back. That’s where filayyyy came about. I was thinking about filet mignon, but I didn’t say mignon. I just kept the filet going,” Jones said. “I was like, ‘Yo, that sounds good.’ My girlfriend was like, ‘That sounds good.’ So, I played it back. I posted a video and got a lot of comments.”

At the time, Jones was in college, about to graduate his senior year, when friends started really encouraging him to keep going with the phrase and to get it more publicized.

Since then, he’s built a fanbase of over 145,000 followers and has even created his own apparel line. This is only the beginning for Jones. He plans to keep his brand and name out there so he can become as big as he wants while inspiring others to do the same.

“I want to push kids, mentor kids and let them know that the movement isn’t just about singing and dancing, it’s about inspiring yourself and being you,” Jones said. “You can’t limit your talent.”

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